Research blog: Music Video Conventions

  The song that we chose was Black or White by Michael Jackson. Jackson stated he wrote this song to share his experiences of being a black man in today's society. Also his experiences with racism in the industry and real world. He knew that music was a great way to express yourself. That's why he wrote a whole song dedicated to the issue, so the message could be easily heard. His plan worked and that song was on the top charts. The song stayed on the charts for seven weeks and now is one of Jackson's most popular songs. This song leads to many controversies because of its meaning. Back then and still today people are being judged and discriminated against for the color of their skin. Equality has not been achieved and we don't know when it will be. Jackson's song not only has a great meaning but was also lyrically amazing.

Conventions: The genre of the song is pop. Being considered the King of Pop, Michaels music videos have become the backbone of pop. Some common conventions you would be in a pop music video would be many dancing scenes. Jackson is known for having one of the most unique dances of the '80s and '90s. Many pop songs today also include lots of dancing and partying scenes.  Examples would be Ariana Grande, Selena Gomez, Lady Gaga. Another common convention would be the wide variety of costumes and props. In one music video, the artist could have 6 costumes and props and be in so many different locations. Since pop music is on the more upbeat side, most music videos feature many different colors and bright lights. The goal for most of them is to put you in a good mood and make you want to dance. 





Comments

Post a Comment

Popular posts from this blog

Lip-Gloss Editing Blog

Image
  Before: Once I finished filming and made sure I had all my scenes and looked back at them to make sure I was happy with them. I also deleted any extra videos saved in my camera roll that was not going to be used. Now, I started my editing process. During: During my editing process I officially sat down and began working on my commercial. The editing software that I used was Cute Cut Pro. I added the first scene of my commercial and cut up any extra time. Then, I added the next scene and made sure that the transition was clean and not choppy. I noticed that already with my first two scenes, my commercial was already 14 seconds. I felt like I needed to cut it up more. I tried to make it so each scene added up to 5 seconds. Once I finished adding my other scenes I added the rest of my scenes and again made sure they transitioned smoothly. Each time I made some progress in my commercial, I went back and viewed how it looked all together. Now I added the text to my commercial and mov...
Read more

Editing Blog for my Music Video

Image
 Before: Now that my partner and I finished filming all our scenes we began editing. At this point, we had realized the mistake that we had made. We forgot that we needed to film our video horizontally and not vertically. We couldn't go back and retake the scenes because it was already dark outside.  During: When I was younger I would make random edits of my favorite celebrities and influencers. Because of this I already had some minor experience with using editing software. I did most of the editing but my partner was the creative director behind it. The first part was picking a good part of the song to use for our music video. I went on Youtube and Suzie suggested using the part of the song where there is less singing because it would fit better with our video. We did just that and got the 30 seconds of the song we needed. The software we used to edit is Cute Cut Pro, I've used this software multiple times because it is so easy to use and makes editing so much more enjoyabl...
Read more

Lip-gloss Commercial Blog

Image
 Youtube Link:  https://youtu.be/m8puPEq23A4     My overall experience with this commercial project was great. I really love the product I chose, I use it often and think its a great lip-gloss. When it comes to production, I enjoyed the way I filmed my project and edited it. I think it really represents who I am and the passion I have for makeup and beauty. The filming was pretty smooth and enjoyable. Editing was also fun, after I figured out home to do transitions and how to make my commercial the right length. I wish I would have incorporated all the aspects that I had on my storyboard and in my head into my commercial. However, I had limited time and wasn't able to fully create the commercial I wanted to. However, I am still very proud of what I created and think it's really close to what I intended it to be. My other concern is that I wish there were more details provided on the requirements of the project. I wasn't aware of many things but luckily I still w...
Read more